Once press conferences were all the rage but those days are almost gone. Journalists are seeking more creative ideas from public relations professionals – they want to be informed, educated and entertained. To help you get the attention of targeted journalists, I present you with four ways to enliven your press event and make it more appealing to members of the press and your company’s senior executives.
Principles of PR Evaluation Paul Noble (1999, pp. 19-20) formulated seven principles of evaluation: · Evaluation is research. Evaluation is a discipline based on research with the purpose to inform and to clarify. Also, research plays a crucial role in the planning, implementation and measurement of public relations campaigns and programmes. · Evaluation looks both ways. Evaluation is a formative activity that strives to enhance programme management. Besides, it can be described as a...
Walter Lindenmann (1993, p.9), an experienced public relations practitioner claims that the evaluation of public relations programmes and activities requires a mix of techniques: “it is important to recognise that there is no one simple method of measuring PR effectiveness. Depending on which level of measurement is required, an array of different tools and techniques is needed to properly assess PR impact.” This article discusses two evaluation models and one evaluation process:...
“Employer branding is the process of promoting a company, or an organization, as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain.” This case study deals with the Siemens’ ‘Future Makers’ campaign as a part of its employer branding efforts and presents some recommendations for improvement.
Success of every organisation or company starts in-house with the informed, motivated and engaged employees. How do you achieve this? With the help of internal communication! Read this article and discover three core areas of internal communication that will help you be a better internal communicator.
Many organisations have finally understood that internal communication matters and that it forms a foundation for the success of their employees and their business. Professional internal communicators are in high demand because they have relevant competences and are willing to develop their skills further. Whether you are a senior manager or a communicator wanting to break into internal communications, read this article and find out why internal communication matters.
Dealing with the media seems a difficult task. In fact, it is not. Especially when you know the key ingredients of a successful media relations management. Read this article and discover four main elements you should consider when dealing with the press.
Does your company have a culture of employee engagement? Are you engaged at work? Find out in this article some tips on how to create a culture of employee engagement. Please leave your comments or share the article with your network.
Setting objectives can be a daunting task. However, practice shows that it is one of the most important tasks in carrying out public relations and communication activities. Check out this article and find out the difference between goals and objectives, the notions of SMART objectives and the hierarchy of objectives, and why one should set objectives. Please leave your comments or share the article with your network.
Whether you are a public relations student or seasoned professional, it is important to know the main theoretical aspects of PR in order to do your job with the highest level of professionalism. This article provides you with the principal public relations models and theories that will help you in your studies and your professional life. Please leave your comments or share the article with your network.