Once press conferences were all the rage but those days are almost gone. Journalists are seeking more creative ideas from public relations professionals – they want to be informed, educated and entertained. To help you get the attention of targeted journalists, I present you with four ways to enliven your press event and make it more appealing to members of the press and your company’s senior executives.
Dealing with the media seems a difficult task. In fact, it is not. Especially when you know the key ingredients of a successful media relations management. Read this article and discover four main elements you should consider when dealing with the press.