Before creating an internal communications plan that will meet your company’s or organization’s objectives and its overall goal, it is important to consider 6 essential questions. In this article you will learn what it takes to create a successful and solid internal communications plan that will make you stand out as a competent and credible internal communicator as well as help you effectively manage your company’s or organization’s planned internal communications activities.
Once, press conferences were all the rage but those days are almost gone. Journalists are seeking more creative ideas from public relations and communication professionals: they want to be informed, educated and entertained. In this blog post you will learn how to get the attention of targeted journalists and make it more appealing to members of the press and your company’s senior executives by spicing up your press event in 4 creative ways.
Principles of PR Evaluation Paul Noble (1999, pp. 19-20) formulated seven principles of evaluation: · Evaluation is research. Evaluation is a discipline based on research with the purpose to inform and to clarify. Also, research plays a crucial role in the planning, implementation and measurement of public relations campaigns and programmes. · Evaluation looks both ways. Evaluation is a formative activity that strives to enhance programme management. Besides, it can be described as a...
Walter Lindenmann (1993, p.9), an experienced public relations practitioner claims that the evaluation of public relations programmes and activities requires a mix of techniques: “it is important to recognise that there is no one simple method of measuring PR effectiveness. Depending on which level of measurement is required, an array of different tools and techniques is needed to properly assess PR impact.” This article discusses two evaluation models and one evaluation process:...
To attract the best talent is getting even more difficult and many companies want to improve their image as an employer. They understand that today people give considerable importance to job satisfaction and inspiring work environment where they can thrive and develop their competencies. Thus, employer branding has become one of the top priorities for many companies. In this article you will learn what it takes to build a winning employer brand that attracts and retains talent.
Internal communication has grown into one of the most important fields of public relations. Many companies have understood that informed and engaged employees are the key ingredient of their business’ success. That is why, they are investing into internal communication activities and are looking for talented and proactive internal communicators. This article presents you with a description of 3 core areas of internal communication and their importance to every company and organization.
Many organisations have finally understood that internal communication matters and that it forms a foundation for the success of their employees and their business. Professional internal communicators are in high demand because they have relevant competences and are willing to develop their skills further. Whether you are a senior manager or a communicator wanting to break into internal communications, read this article and find out why internal communication matters.
Pitching to the media. To manage media relations successfully public relations professionals should start with effective media targeting. Different media focus on different topics, and target specific audiences. Some PR pros send a story to different media outlets without having done research on what stories these outlets cover and who their audiences are. Learn how to pitch to the media in the right way.
How to Design an Effective PR Instagram Campaign: The Case of Lindt & Sprüngli
In this case study you will learn how to develop a public relation campaign for Instagram using an example of Lindt & Sprüngli. You can follow this structure when devising a traditional PR campaign because it contains all the essential elements. Please feel free to leave your comments or share this post with your network.
Many organisations are stressing the importance of employee engagement because it has a great impact on the success of the business. Some corporate communication departments have realized this and are striving to improve their internal communication strategies and activities. As a result, effective employee engagement allows employees to be properly informed, highly involved and willing to contribute to the company’s success.

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