Posts tagged with "CIPR"



PUBLIC RELATIONS · 27. November 2018
Walter Lindenmann (1993, p.9), an experienced public relations practitioner claims that the evaluation of public relations programmes and activities requires a mix of techniques: “it is important to recognise that there is no one simple method of measuring PR effectiveness. Depending on which level of measurement is required, an array of different tools and techniques is needed to properly assess PR impact.” This article discusses two evaluation models and one evaluation process:...
INTERNAL COMMUNICATION · 16. October 2018
Many organisations have finally understood that internal communication matters and that it forms a foundation for the success of their employees and their business. Professional internal communicators are in high demand because they have relevant competences and are willing to develop their skills further. Whether you are a senior manager or a communicator wanting to break into internal communications, read this article and find out why internal communication matters.