Posts tagged with "PR"

PUBLIC RELATIONS · 11. December 2018
Principles of PR Evaluation Paul Noble (1999, pp. 19-20) formulated seven principles of evaluation: · Evaluation is research. Evaluation is a discipline based on research with the purpose to inform and to clarify. Also, research plays a crucial role in the planning, implementation and measurement of public relations campaigns and programmes. · Evaluation looks both ways. Evaluation is a formative activity that strives to enhance programme management. Besides, it can be described as a...
PUBLIC RELATIONS · 27. November 2018
Walter Lindenmann (1993, p.9), an experienced public relations practitioner claims that the evaluation of public relations programmes and activities requires a mix of techniques: “it is important to recognise that there is no one simple method of measuring PR effectiveness. Depending on which level of measurement is required, an array of different tools and techniques is needed to properly assess PR impact.” This article discusses two evaluation models and one evaluation process:...

PUBLIC RELATIONS · 31. July 2018
Successful public relations is a meticulously planned process. Here are 6 steps to follow to create a successful and comprehensive public relations plan: 1. Analize your past activities, 2. Set your goals, 3. Define your target audience, 4. Choose your tactics and tools, 5. Set up measurement and reporting, 6. Prepare an estimated budget.