Posts tagged with "ethics"



PUBLIC RELATIONS · 11. December 2018
Principles of PR Evaluation Paul Noble (1999, pp. 19-20) formulated seven principles of evaluation: · Evaluation is research. Evaluation is a discipline based on research with the purpose to inform and to clarify. Also, research plays a crucial role in the planning, implementation and measurement of public relations campaigns and programmes. · Evaluation looks both ways. Evaluation is a formative activity that strives to enhance programme management. Besides, it can be described as a...
INTERNAL COMMUNICATION · 16. October 2018
Many organisations have finally understood that internal communication matters and that it forms a foundation for the success of their employees and their business. Professional internal communicators are in high demand because they have relevant competences and are willing to develop their skills further. Whether you are a senior manager or a communicator wanting to break into internal communications, read this article and find out why internal communication matters.