Pitching to the media. To manage media relations successfully public relations professionals should start with effective media targeting. Different media focus on different topics, and target specific audiences. Some PR pros send a story to different media outlets without having done research on what stories these outlets cover and who their audiences are. Learn how to pitch to the media in the right way.
Setting objectives can be a daunting task. However, practice shows that it is one of the most important tasks in carrying out public relations and communication activities. Check out this article and find out the difference between goals and objectives, the notions of SMART objectives and the hierarchy of objectives, and why one should set objectives. Please leave your comments or share the article with your network.
Successful public relations is a meticulously planned process. Here are 6 steps to follow to create a successful and comprehensive public relations plan: 1. Analize your past activities, 2. Set your goals, 3. Define your target audience, 4. Choose your tactics and tools, 5. Set up measurement and reporting, 6. Prepare an estimated budget.
Technology has an ever-increasing impact on all walks of life. Without doubt it has changed the way we communicate and exchange information. Thanks to artificial intelligence, some industries are flourishing, others are ringing alarm bells in the fear of robots taking over jobs. Public relations specialists should not fear the developments of artificial intelligence because it will bring many positive results. Here are 3 main insights I want to share with you about the influence of artificial in
Are you dealing with social media on the daily basis? Do you want to increase your followers base and increase engagement? Then social media conversation calendar (SMCC) is a topic you would need to explore. Check out this article on how to create a SMCC and feel free to leave your comments or share it with your network.
Communication is no longer the same - digital advancements have changed it to a great extent. With the arrival of social media, the nature of public relations has drastically changed too. Find out 3 ways social media have influenced PR and feel free to leave your comments or share the article with your network.
Negative users' comments in the digital realm can be overwhelming but there are ways to manage them and keep your brand's reputation safe. Check out this article and learn how to manage negative comments on social media in 7 steps. Feel free to leave your comments or share this article with your network.
Are you working in the travel and tourism industry and thinking about how to variegate your PR efforts, retain and attract new customers? Then read this article and get some inspiration. Feel free to leave your comments or share this article with your network.
Are you working in the travel and tourism industry and want to know how social media have influenced the industry? Then continue reading this article and get some useful insights. Feel free to leave your comments or share this article with your network.