Posts tagged with "public relations models"



PUBLIC RELATIONS · 27. November 2018
Walter Lindenmann (1993, p.9), an experienced public relations practitioner claims that the evaluation of public relations programmes and activities requires a mix of techniques: “it is important to recognise that there is no one simple method of measuring PR effectiveness. Depending on which level of measurement is required, an array of different tools and techniques is needed to properly assess PR impact.” This article discusses two evaluation models and one evaluation process:...
PUBLIC RELATIONS · 21. August 2018
Whether you are a public relations student or seasoned professional, it is important to know the main theoretical aspects of PR in order to do your job with the highest level of professionalism. This article provides you with the principal public relations models and theories that will help you in your studies and your professional life. Please leave your comments or share the article with your network.