tools
Public relations and communications are most effective when they are considered, planned and evaluated on an ongoing basis. By using proven PR and communication tools, you will be able to perform these tasks in compliance with high-quality standards and reach measurable results. Here you can download useful and practical PR and communications tools that can help you in your professional endeavours.
CONTENTS
Blog content calendar template
A blog content calendar helps you develop a blogging strategy and manage your online blog content.
Editorial calendar template
Fact sheet template
A guide to developing a PR campaign
This guide contains 8 essential elements you should consider when developing a PR campaign.
Internal communications editorial calendar template
IC editorial calendar includes three worksheets: 1) online content, 2) events and 3) notes.
Internal communications strategy template
Media kit template
PR agency briefing template
The template helps you plan your budget and let you compare your actual and projected expenses for the PR activities.
PR evaluation sheet
PR Instagram campaign: case study of Lindt & Sprüngli
A case study of a PR Instagram campaign for Lindt & Sprüngli showcases elements to consider when planning your campaign.
PR outreach spreadsheet
PR pitch email template
PR plan template
PR skills checklist
PR strategy template
Press release template
Professional bio template
Social media content calendar template
The calendar allows you to schedule and track how well your content is performing.
Stakeholder analysis template
SWOT analysis template
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Some tools are still being created.
News relating to the contents on C. L. A. P. can be found on the home page.
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