C. L. A. P. - communicate like a pro - is a strategic online platform that seeks to advance knowledge of professional communicators by providing them with public relations and communications industry-related resources: articles, tools, recommendations on books, courses and blogs.
It is a knowledge hub that strives to educate, inspire and celebrate open-minded and forward-thinking public relations and communications professionals through relevant and applicable tips and insights, and help them achieve their goals and vision.
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Liudmila is a strategic communications specialist with a flair for design and accredited PR practitioner focusing on digital and internal communications. A seasoned professional with 8+ years of experience in communications, both in the EU and Switzerland. Her mission is to provide efficient PR and communication advisory services that have a positive impact on organisations, their business and employees.
She is a staunch advocate for lifelong learning. She believes that it is of paramount importance to acquire new skills due to a constantly changing environment and the emergence of new technologies. To help others stay informed about the latest public relations and communications trends she has created a strategic online platform C. L. A. P. for switched-on PR and communications specialists.
Since 2018 she is a member of the Chartered Institute of Public Relations (CIPR) and following a Continuing Professional Development programme (CPD) for public relations and communications practitioners.
Liudmila holds a master's degree in Public Management and Policy with specialisation in Public Communication from Università della Svizzera italiana (USI), and a postgraduate professional diploma in PR from the CIPR aimed at senior practitioners. Currently, she is working towards a CIPR specialist diploma in Digital Communications. Her aim is to enhance her knowledge and expertise in how social media and digital communication are integrated into strategic public relations planning and management, and share this knowledge with others.
She enjoys working with and for people. Cultivation of genuine, ethical and trustworthy relationships with colleagues and partners at all levels is one of her top priorities.
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