C. L. A. P. - communicate like a pro - is a strategic online platform that seeks to advance knowledge of professional communicators by providing them with public relations and communications industry-related resources: articles, tools, recommendations on books, courses and blogs.
It is a knowledge hub that strives to educate, inspire and celebrate open-minded and forward-thinking public relations and communications professionals through relevant and applicable tips and insights, and help them achieve their goals and vision.
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Liudmila is the founder, blogger and public relations and communications specialist behind C. L. A. P. The idea to create an online platform with useful and relevant content for public relations and communications professionals came to her at the end of 2017 when she started to carry out research on PR practice for her career and further education. She wanted to create an online platform that would speak to those in the PR and digital/communications sphere, encourage them to be better students and professionals, and to do their jobs in compliance with high-quality standards and up-to-date research findings. Being a naturally proactive and curious person, she enjoy having meaningful conversations with like-minded people about the world of public relations and communications, exchanging tips from professional practice and obtaining new insights.
She was born in Vilnius, Lithuania, and currently lives in Zurich, Switzerland. She has a BA in English Philology, MSSc in Political Science (Vilnius University, Lithuania), MA in Public Communication (Università della Svizzera italiana, Switzerland) and a postgraduate professional diploma in Public Relations (The Chartered Institute of Public Relations (CIPR), UK). Currently she is actively working towards a postgraduate specialist diploma in Digital Communications with the CIPR. In June 2019 she became an Accredited Public Relations Practitioner. Education has always been important to her, be it formal or informal, and she thinks that the core principal of every education is to think critically and to be able to apply one's knowledge in new and creative ways. She is a true language enthusiast: her mother tongue is Russian and she speaks fluent English, Lithuanian, German and Italian. She also has strong French and basic Serbian skills. In her free time she enjoys reading, writing, taking leisurely strolls and illustrating.
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