About C. L. A. P. www.clappro.ch

C. L. A. P. - communicate like a pro - is a strategic online platform that seeks to advance knowledge of professional communicators by providing them with public relations and communication industry-related resources: articles, tools, recommendations on books, courses and blogs.


It is a knowledge hub that strives to educate, inspire and celebrate open-minded and forward-thinking public relations and communication professionals through relevant and applicable tips and insights, and help them achieve their goals and vision.


Liudmila Kazak www.clappro.ch

My name is Liudmila, I am the founder, blogger and public relations and communications specialist behind C. L. A. P.  The idea to create an online platform with useful and relevant content for public relations and communications professionals came to me at the end of 2017 when I started to carry out research on public relations practice for my career and further education. I wanted to create an online platform that would speak to those in the public relations and communications sphere, encourage them to be better students and professionals, and to do their jobs in compliance with high-quality standards and up-to-date research findings. Being a naturally proactive and curious person, I enjoy having meaningful conversations with like-minded people about the world of public relations and communications, exchanging tips from professional practice and obtaining new insights. I hope that you, dear reader, share the same passion for this field and will find the platform useful and inspiring.


I was born in Vilnius, Lithuania, and currently live in Zurich, Switzerland. I hold a BA in English Philology (Vilnius University, Lithuania), MSSc in Political Science (Vilnius University, Lithuania), MA in Public Communication (Università della Svizzera italiana, Switzerland) and a postgraduate professional diploma in Public Relations (The Chartered Institute of Public Relations, UK). In June 2019 I became an Accredited Public Relations Practitioner. Education has always been important to me, be it formal or informal, and I think that the core principal of every education is to think critically and to be able to apply one's knowledge in new and creative ways. Besides, I am a true language enthusiast: my mother tongue is Russian and I speak fluent English, Lithuanian, German and Italian. I also have strong French and basic Serbian skills. In my free time I enjoy reading, writing, taking leisurely strolls and illustrating.

Connect with me on LinkedIn



I am a member of:

Chartered Institute of Public Relations CIPR
Chartered Institute of Public Relations CIPR Inside
Chartered Institute of Public Relations CIPR International

 Universities I studied at:

Vilnius University Vilniaus Universitetas logo
Universita degli Studi di Pavia Italia
Vilnius University Institute of International Relations and Political Science
Universita della Svizzera italiana USI logo

Companies I worked with:

KAYAK logo
The North Face logo
Centro Dannemann Brissago Ticino
RSI logo
Centre for geopolitical studies www.geopolitika.lt
Jaunimo Iniciatyvine Grupe Logo Vilnius