LinkedIn's principal objective is to facilitate connections among business professionals for networking and job searches, leveraging existing connections. Additionally, the platform offers companies personalized pages to actively search for potential candidates and showcase information about their company culture. This article examines the strategic use of LinkedIn in assisting Takeda in discovering, engaging with, and overseeing candidates while enhancing brand awareness.

Prior to developing an internal communication plan that aligns with your company's objectives and overarching mission, it's vital to address six fundamental questions. This article will guide you through the essential elements needed to formulate a successful and robust internal communication plan, positioning you as a competent and credible internal communicator.

Press conferences were once the norm, but their popularity has waned. Journalists now crave more creative approaches from public relations and communication professionals; they desire to be informed, educated, and entertained. In this blog post, discover four creative ways to capture the attention of targeted journalists and enhance the appeal of your press event for both the press and your company's senior executives.

Continue your journey into the realm of public relations evaluation with a focus on principles of evaluation and ethics in communication and public relations. This article unravels the implications and significance of ethical considerations in the field.

Embark on a comprehensive exploration of communication and public relations through this article, shedding light on the principal models and processes in the field. Delve into the intricacies of PR evaluation, and stay tuned for more insights in this multipart series.

Attracting top talent has become increasingly challenging, prompting many companies to enhance their reputation as employers. Recognizing the growing significance individuals place on job satisfaction and an inspiring work environment conducive to personal and professional growth, employer branding has emerged as a key focus for numerous organizations.

This article outlines three fundamental areas of internal communications and emphasizes their significance for every company and organization.

Organizations have come to realize the significance of internal communication, recognizing it as a cornerstone for the success of both employees and the business. In light of this, skilled internal communicators are in great demand, as they possess pertinent competencies and a commitment to ongoing skill development. Delve into this article to understand the critical importance of internal communication.

Mastering media relations involves a strategic approach to media targeting. Various media outlets center around distinct topics, catering to specific audiences. Discover the correct approach to pitching to the media.

This case study provides insights into designing a public relations campaign for Instagram, using Lindt & Sprüngli as an illustrative example. The outlined structure can serve as a guide for developing traditional PR campaigns, encompassing all essential elements.