CASE STUDIES

The primary goal of LinkedIn is to help business professionals meet and search for jobs - all through connections that members already know. Besides, the site allows companies have personalised pages used to seek prospective candidates and provide information about their organisations. The current report presents an analysis of how LinkedIn can be leveraged to help Takeda EUCAN find, connect with, and manage candidates by building brand awareness.

To attract the best talent is getting even more difficult and many companies want to improve their image as an employer. They understand that today people give considerable importance to job satisfaction and inspiring work environment where they can thrive and develop their competencies. Thus, employer branding has become one of the top priorities for many companies. In this article you will learn what it takes to build a winning employer brand that attracts and retains talent.

In this case study you will learn how to develop a public relation campaign for Instagram using an example of Lindt & Sprüngli. You can follow this structure when devising a traditional PR campaign because it contains all the essential elements. Please feel free to leave your comments or share this post with your network.