Principles of PR Evaluation Paul Noble (1999, pp. 19-20) formulated seven principles of evaluation: · Evaluation is research. Evaluation is a discipline based on research with the purpose to inform and to clarify. Also, research plays a crucial role in the planning, implementation and measurement of public relations campaigns and programmes. · Evaluation looks both ways. Evaluation is a formative activity that strives to enhance programme management. Besides, it can be described as a...
Walter Lindenmann (1993, p.9), an experienced public relations practitioner claims that the evaluation of public relations programmes and activities requires a mix of techniques: “it is important to recognise that there is no one simple method of measuring PR effectiveness. Depending on which level of measurement is required, an array of different tools and techniques is needed to properly assess PR impact.” This article discusses two evaluation models and one evaluation process:...
Setting objectives can be a daunting task. However, practice shows that it is one of the most important tasks in carrying out public relations and communication activities. Check out this article and find out the difference between goals and objectives, the notions of SMART objectives and the hierarchy of objectives, and why one should set objectives. Please leave your comments or share the article with your network.
Whether you are a public relations student or seasoned professional, it is important to know the main theoretical aspects of PR in order to do your job with the highest level of professionalism. This article provides you with the principal public relations models and theories that will help you in your studies and your professional life. Please leave your comments or share the article with your network.
Successful public relations is not a coincidence – it is a meticulously planned and controlled process. In this article you will find out how to create a comprehensive PR plan in 6 effective steps. Feel free to leave your comments or share the article with your network.
Eager to know how artificial intelligence will affect public relations industry? This article provides you with a brief overview on this topic. Please leave your comments or share the article with your network.
Communication is no longer the same - digital advancements have changed it to a great extent. With the arrival of social media, the nature of public relations has drastically changed too. Find out 3 ways social media have influenced PR and feel free to leave your comments or share the article with your network.
Are you working in the travel and tourism industry and thinking about how to variegate your PR efforts, retain and attract new customers? Then read this article and get some inspiration. Feel free to leave your comments or share this article with your network.
It is a bit tricky to precisely define what public relations is, especially to explain it to someone outside this profession. This article presents you with a simple yet clear definition of PR. Feel free to leave your comments or share this article with your network.