PR Instagram Campaign: Case Study of Lindt & Sprüngli

Thinking of designing a PR Instagram campaign but don’t know where to start? Here is a case study of a PR Instagram campaign for Lindt & Sprüngli that will show you what elements to consider and to include into your executive report.

Lindt & Sprüngli is known as a global leader in the premium chocolate industry and has a long tradition which began in Zurich, Switzerland, in 1845. The brand has an innovative and extensive range of finest quality chocolate, and is present in 120 countries worldwide. The Lindt & Sprüngli brand offers chocolate truffle balls, chocolate bars, seasonal confectioneries, petits desserts and liqueur-filled tubes.

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